The M2W – Marketing to Women conference is coming up. Have you registered? Mention that you are a friend of ours and you can get a discount.

Jen tells readers of Working Mother like it or not, it is time to get social media savvy… By not engaging personally or professionally you risk looking out of date, stodgy or stubborn – all dangerous things to be in the shark tank of today’s job marketplace.  Read the full article at: workingmother.com

What if, throughout 2010, you behaved as though all your customers were women? Mary Lou Quinlan expounds the benefits of taking a female approach – even in so-called ‘male’ industries.

Check out Mary Lou’s  full article, Marketing with Women to Reshape your Brand at Canvas8. It’s today’s Editor’s Choice!

 

Thanks to the love and support of  Sandy Finlayson (who in the interest of full disclosure is Mary Lou’s SIL) we had a wonderful book event last week in Morristown, NJ.  We were able to share insights from the new book, do an impromptu reading and answer questions from women who are leaders in their community, in the finance world and in philanthropy.

Check out Mary Lou’s interview with M2W-HC E-ssentials editor Patti Minglin on some of the “Half Truths” healthcare professionals are hearing from women.

This morning I had a great time sharing “What She’s Not Telling You” with The CBS Early Show. As you’ll see here, Harry Smith interviewed me and I had a ball. He’d clearly spent time with the book and as he said, delighted in the ‘unvarnished’ truth inside. And he also tipped his hat to the design which made us especially proud at Just Ask a Woman and at our publisher, Greenleaf Books who really knocked themselves out for us.

As anyone who’s written a book knows, the months of weekends and deadlines disappear and even pale compared to the effort it takes to launch a book in this cluttered, short-attention-span world of ours. So events like this are really exciting. Hope you enjoy it and spread the word.