First I want to thank you for writing about the Ice Cube Diet. I am glad you were taken by the aesthetics and the by our courageous voyage from the diet aisle to the freezer. But it seems that we have not done well communicating the substance of our product; so, for the benefit of your readers, please allow me to give it another shot.

While I admit that the Ice Cube Diet is easy, nowhere on the package or the website do we claim that is it quick. In fact our package states the opposite: “The ICE CUBE DIET helps you adjust your caloric intake for gradual weight loss and maintain your current weight, avoiding the diet seesaw”. Hoodia is a glycoside rich food, it communicates to the brain that we satiated and therefore it allows us to better control the portions we eat.

Another important fact about the Ice Cube Diet is that it is made from raw Hoodia, fresh plant material crushed and frozen, with a splash of lemon juice and a natural sweetener. It is not a pill and in no way is it made of water with some “ingredients”.

To answer the skeptic we actually did a home use study with 111 women who reported an average 4.5LBS loss in 40 days. The study was conducted by an independent market research firm (details in our website). Furthermore we are in the midst of a clinical study with Hadassah Medical Center in Jerusalem testing the Hoodia effect on symptoms of the metabolic syndrome (read this: http://hadassah-med.com/English/Eng_MainNavBar/News/Press+messages/Cactus+Extract.htm)

Lastly the price: a tray of the Ice Cube Diet sells for $34.99 in health food stores in Manhattan and Brooklyn and a little less in NJ ShopRite stores. The $65 price tag is for 2 trays which is the minimum quantity that is available online.