February 10, 2010

by Tracy Chapman

The benefits of behaving as though all your customers were women.

What if, throughout 2010, you behaved as though all your customers were women? Mary Lou Quinlan expounds the benefits of taking a female approach – even in so-called ‘male’ industries.

Check out Mary Lou’s  full article, Marketing with Women to Reshape your Brand at Canvas8. It’s today’s Editor’s Choice!

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